Strategic Storytelling - 7 Step Framework In Action

Like most ‘hopeful’ writers, I write stories and continuously seek out ways to develop and hone my craft. Also, like most would-be writers, my craft is a side-hustle. I still must pay the bills so-to-speak, by holding down a regular ‘nine to five’.

My ability to sit down and put words on a page is typically limited to the small pockets of free time life permits. Indeed, I’ve been writing on-and-off for nearly twenty years. Which I’m sure most can relate, that after a while, we continue to write as it offers a creative release and an intellectual catharsis. However, all those hours spent learning about the art and structure of storytelling are not just exclusively utilized for narrative tales.

Subconsciously (and consciously) we often apply what we have absorbed into our ‘day’ jobs. For me, this has consistently shown up in how I approach the more strategic elements of my profession. Specifically, the skill of ‘strategic storytelling’. So, I pulled together a video that maps what I have learnt about writing and how that can be actively applied to how we share ideas in the workplace.

I have intentionally used this step-by-step framework many times at work, when I’ve had to capture the imagination and attention of an audience. While it may not be 100% applicable to every presentation, it can be easily amended to meet the precise needs of the moment. Please take a moment to check it out and see if it works for you. Thanks!