Roving reporter and sceptical screenwriter, Tony Cella returns this month with a shocking report into a recent study that's revealed the overuse of a certain phrase. What's worse is the term has a proven relationship between its frequency of use and certain set of unlikable demographics by those who use it. It's a pretty damning report that goes all the way from the bottom to the top. Nobody is safe. If you ever feel yourself about to write this sentence it might be worth stopping, thinking, and asking what it actually says about you. - CJ